Founder & CEO at Jordan Fashion Week
Expertise: Fashion, Publishing, Marketing & Branding Consultant
Shirene Rifai is a luxury consultant, providing her clients with a strategy to transform their brands. Globally recognized brands seek her entrepreneurial flair and style. At forefront of the global luxury stage for over 15 years for launching six successful publications in Jordan and Lebanon. One of the Top 20 Best Instagram Fashion Accounts to follow in the Middle East and one of the 20 Super Smart Fashionistas that Make Arabs Proud. A brand ambassador for TRESemmé and Tufenkjian Jewelry. An honorary friend of global jewelry brand Chopard. Currently serves as a board member at DEZAIN Space, mentoring designers. Serves as founder and chief executive officer of her latest project, the Jordan Fashion Week (JFW), a ground-breaking fashion design platform.