​Farah 
​Al- Nahhas

Head of Hassad Program & Innovation Lead

Farah is a food innovation specialist that has a great passion for exploring how emerging technologies and innovation are reshaping our global food system. She utilizes her knowledge in innovation methodologies to support entrepreneurs in bringing their ideas to life through navigating the complexities of innovation.
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​Our focus is on accelerating Growth & this is how we do it

HASSAD is offering an acceleration program designed to add additional disruption to the most important sector in Jordan, the Arab World, and Globally - Agriculture.  We want to work with people across the Agritech & Agri-food value chain from Jordan and the world
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The Ideal Founder Team

Leadership
You are ready to lead & partner with farmers and pave new paths of innovation.

Thinking & Problem Solving
Create a commercial model that will take you everywhere.
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​Team & Technical Mastery
A multidisciplinary team brings intellectual thinking, technical mastery, and business all together.

Our Phases

APPLY
​This phase includes workshops and activities on technologies and innovation that are related to agrifoodtech. A presentation of the offering of HASSAD, the selection criteria and introducing applicants to the current Agrifoodtech ecosystem, all activities aims to attract the Agrifoodtech startups to submit an application to join the program. ​​

DISCOVER & DEFINE
​This phase is designed to help participants understand and empathize with their target audience in order to achieve strategy and problem fit. Participants will learn how to foster customer-centricity, empathy, synthesis, and scoping for innovation to apply informed decision-making that improve their innovative solutions. Participants will also be connected with experts and mentors from the industry to guide them through building their cutting-edge solution. ​

BUILD & VALIDATE
The program is designed to enable the startups to validate their Solution & Develop a solid business model. Participants learn to harness the power of prototyping, testing, and iteration to build solutions that effectively address a need. They will be introduced to business aspects of innovation, and will be matched with a validation partner to help them validate their solution on the ground. This will allow participants to gain valuable insights and confidence in the viability of their solutions, paving the way for further development and future success.

GROW 
Startups will develop a clear growth strategy, understand financial aspects related to innovation, build a final pitch deck with a clear ask. They will also have a clear identified potential funding and investment resources, and they will practice to master investment pitching.

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We want you to Focus on the Farm

​Click on the sectors below to learn about the areas we want to solicit applications

Startups that went through our program